Creative professional with strong conceptual skills and advanced strategic instincts; diverse experience in graphic design, UI/UX, and front end development. Exceptional management capabilities and a passion for digital strategy; on top of current design trends, and best practices for print, digital asset creation, UX/UI and front end development. Adept at seeing a project through from concept and design and to multi-platform and device testing. Advanced ability to solve challenging problems creatively; comfortable working with ambiguity and adaptable to change. Communication expert with an innovative ability to relay complex technical processes in a clear and concise manner. Informed by the belief that the success of a project relies heavily on testing, adjusting, rethinking and retesting so the final product is truly exceptional, no matter the platform. Comfortable using data to inform design decisions.
Front End Development, Web/Responsive Design, UI/UX, HTML & CSS, SASS, Javascript, React & React Native Frameworks, Version Control/GIT, Testing/Debugging, Creative/ Art Direction, Collaboration, Strategic Planning Graphic Design, Print/Digital Design, eCommerce and CMS design and development.
(November 2021 - January 2024)
As a Front End developer, I specialize in meticulously crafting and maintaining the UX/UI of a bespoke CMS platform, dedicated to delivering seamless user experiences across diverse digital interfaces. In close collaboration with the design team, I not only interpret their creative vision but also contribute valuable insights to enhance usability and aesthetic appeal. By harnessing the power of technologies such as HTML, CSS, SCSS, JavaScript, and Vue.js, I bring these designs to life, ensuring they not only look stunning but also function flawlessly. My role extends beyond front-end design; I work closely with back-end developers to seamlessly integrate our components with server-side logic, optimizing performance and functionality. This collaborative approach ensures that our platform not only meets but exceeds user expectations, driving engagement and satisfaction. Through my deep understanding of both design principles and technical implementation, I consistently deliver user-centric solutions that elevate the digital experience and empower businesses to thrive in today's competitive landscape.
(May 2021 - August 2021)
Spearheaded the development of UX/UI and landing page designs for a pioneering IT Digital Twin project within the space sector, during a dynamic 3-month contract. As the lead, I orchestrated the entire design process, from initial ideation to the final implementation, ensuring alignment with project objectives and stakeholder requirements. Leveraging a blend of creativity and strategic vision, I crafted immersive user experiences and visually compelling landing pages tailored to the unique challenges and opportunities of the space industry. Collaborating closely with stakeholders and subject matter experts, I adeptly translated complex technical concepts into intuitive design solutions, enhancing user engagement and comprehension. Through meticulous attention to detail and a commitment to excellence, I played a pivotal role in delivering a high-impact digital experience that exceeded client expectations and set a new standard for innovation in the sector.
(Nov 2020 - May 2021)
Led the comprehensive development of UX/UI and Mobile aspects for a large-scale eCommerce application, overseeing the entire lifecycle from conceptualization to delivery. Collaborated closely with cross-functional teams to conceptualize, design, and implement user-centric experiences using industry-leading tools such as Figma for design and ReactNative for mobile development. Spearheaded the coordination of multiple teams, fostering synergy to ensure seamless integration of UX/UI designs with cutting-edge mobile applications. Additionally, played a pivotal role in establishing and optimizing the mobile development environment, facilitating efficient collaboration and streamlined workflows. Through strategic leadership and hands-on involvement, contributed to the creation of a robust and user-friendly eCommerce platform that drives engagement and maximizes customer satisfaction.
(Jun 2016 - present)
At the helm of operations, I orchestrate a comprehensive array of functions spanning financial management, marketing, sales, and customer service, ensuring a holistic approach to business success. With a keen focus on optimizing efficiency and productivity, I oversee workflow dynamics, project management initiatives, and cultivate valuable networking relationships to foster growth opportunities. My leadership extends to the strategic realm, where I spearhead the planning, development, and execution of robust marketing strategies and communications tailored to each client's unique needs. From conceptualization to implementation, I drive innovative initiatives that transcend traditional boundaries, harnessing the power of print, video, social, and digital mediums to amplify brand presence and engagement. In addition to strategic endeavors, I leverage my technical prowess to develop cutting-edge web and phone applications, catering to the evolving needs of both startup ventures and established enterprises. By combining creativity with technical proficiency, I deliver bespoke solutions that drive business growth, enhance brand visibility, and foster lasting connections with target audiences.
(Aug 2015 - Mar 2016)
Championed the development, seamless implementation, and meticulous tracking of a diverse array of digital marketing campaigns, each meticulously crafted to enhance our online presence and cultivate a distinctive social media persona. With a keen eye for emerging trends and a relentless pursuit of optimization, I continuously refined our strategies to not only attract but also retain a robust following, resulting in heightened engagement and increased enrollment rates. By leveraging data-driven insights and harnessing the power of analytics, I meticulously analyzed campaign performance metrics, identifying key areas for improvement and implementing targeted enhancements to drive sustained growth. Through agile adaptation and strategic foresight, I ensured our brand remained at the forefront of industry trends, consistently captivating our audience and fostering meaningful connections that transcended mere engagement metrics.
(Jan 2012 - Apr 2015)
As the steward of creative vision, I led the conceptual design efforts for UX/UI, website development, and all digital and print marketing initiatives. With a meticulous eye for detail, I orchestrated the seamless integration of design elements across diverse platforms, ensuring a cohesive and impactful brand presence. Additionally, I spearheaded production scheduling for monthly publications, optimizing workflow efficiency and maintaining strict quality standards. Through strategic collaboration with cross-functional teams, I fostered an environment of creativity and innovation, transforming concepts into compelling visual narratives that resonated with our audience. In my role as a leader, I promoted and managed a team of three talented individuals, nurturing their professional growth and fostering a culture of excellence. By providing guidance and mentorship, I empowered team members to thrive in their respective roles, while also contributing valuable insights that shaped the overarching planning, strategy, and execution of our initiatives. Furthermore, I leveraged my communication skills to effectively present ideas and proposals to partners, garnering buy-in and driving alignment on strategic objectives. Through proactive engagement and strategic foresight, I played a pivotal role in shaping the trajectory of our projects, driving sustainable growth and delivering exceptional results.